iPad Study: The More You Know, The Less You Want One

07.02.2010

"Unfortunately for Apple, the number if respondents saying they had heard about the tablet but were not interested in buying one, doubled from 25% before the announcement to over 50% following the announcement."

Of course, that 50 percent who are interested is plenty to make the product a success, provided many of them actually become buyers. (Learn more about the study in by Greg Keizer).

I think we may be being a bit hard on the iPad. I still don't think it will become a big enterprise computing tool, even if it does "run" Windows 7 (). I also don't think traditional mobile line-of-business applications--think your UPS driver--will start carrying iPads.

But, entertainment, gaming, and e-reading, especially in education, could still make the iPad quite a winner.

Apple already has the ecosystem in place--developers, content, shopping--to make the platform immediately useful when it arrives.