"Our software in the future won't only be in the computer, or online," said Lintner. "It will be on the cell phone as well."

In addition to serving local small businesses, Intuit also wants to help small businesses that are looking to go global. Holly Bond founded Bulldog Interactive Fitness, a chain of fitness centres that uses video games to get children interested in physical activity.

As her business has expanded, Bond said she has remained able to run it, without an accounting background, using QuickBooks. It has saved her, she said, from the shoe box mentality of many small business owners, where all the receipts are stored in a shoe box until tax time.

"It's something that if I can do anyone can do it, because I don't have the time, I'm working on big ideas," said Bond. "When you're an entrepreneur your thinking abut how you can do this; you don't have time to think about the details."

Bond has been franchising the Bulldog concept and has plans for overseas expansion, including Dubai.