The , known for openly embracing the post-CD era with music and video downloads including torrent distribution, fan remixes and the power of social media, has been developing the app since last summer when he saw fans standing in line for a NIN gig taking and sending photos.

Reznor revealed to and on his feed plans to use , an iPhone Twitter app from Tapulous, as the basis for his free app.

The app is billed as a mobile window on all things NIN: music, photos, videos, message boards, and even NIN fans via a GPS-enabled feature called .

Nearby is "kind of like Twitter within the Nine Inch Nails network," Rob Sheridan, Reznor's long-time collaborator told Wired magazine.

A feature on the new iPhone app's Nearby tab will enable fans to post messages and photos from their iPhones to the Web site and have them appear on Google Earth.