While companies like ngmoco, , and Playfish are big names in iPhone game development, many at the conference asked why traditional gaming houses like Electronic Arts were not developing more for the iPhone. Opinions differed on the subject, with some suggesting that with the iPhone's vast potential big-name developers would be insane to not start developing. Keith Lee, who used to work at Blizzard Entertainment (developers of the iconic Warcraft series of games), took a different approach.

Lee believes that big developers need to focus on their breadwinners, the high-end and high-selling games that have traditionally been successes for them. Essentially, they want to keep their talent pool focusing on churning out more of what the public has traditionally demanded rather than branching out to a new platform. But Lee admitted that the iPhone might achieve 100 million units sold within the next year, making the potential for the platform quite staggering indeed.

One topic that everyone seemed to agree on is the vast potential for the iPhone gaming platform. Neil Young compared the iPhone platform to one of its rivals, the Nintendo DS. Instead of acting like Nintendo and restricting what can be put on the platform, Young explained that Apple has created tools and a marketplace for developers.

Young strongly prefers Apple's approach to gaming over Nintendo's. He contends that over the last year the iPhone has developed an amazing marketplace unlike anything seen before and next year will only lead to bigger and better things.

"Apple has the put the power in people's hands," explained Steve Demeter. Independent developers like Demiforce can achieve success in this market and with Apple's software it's very easy to develop new games. "With the release of 3.0 software, you'll get new possibilities and the iPhone is going to reinvent itself."