In a recent study conducted by IBM across eight regions including India, small and medium businesses cited energy costs as one of the biggest cost increase over the past two years and are looking at green technologies as an alternative.

"Green computing is looking very bright and is catching up fast among corporations. If you look at the reasons why organizations are going green, you will find out that it varies on organizations goals like financial gains, operational enhancements or environmental issues,"said Aditya Singhal, Country Manager, Infrastructure Services, IBM India/S Asia.

The latest IDC's Green Poll conducted in Asia pacific stated that 81 percent of organizations thought that the 'greenness' of their IT suppliers would become 'much more important' over the next few years. "Our focus for 2009 is on designing innovative products and programs to improve energy efficiency, cut costs and counter global warming," said Singhal.

"Today, 18 percent of the organizations consider the greenness of the IT suppliers before making a selection and another 30 percent expected to do so in the near future. Many clients tell us that going green is simply good business," he added.

IBM last year deployed Scalable Modular Data Centers for over a dozen of its clients. Some of these clients are Fiat India Automobiles, Bharat Bijlee, Atlas Copco, Apollo Sindhoori, APL, FINO, and Religare.