''''''''' IDemix, or IBM Identity Mixer, which masks information on the Web by making transactions anonymous. Digital identities are hidden, and an additional layer of protection is provided against identity theft.

''''''''' Assured eXecution Environment, preserving the integrity of personal computers by ensuring that only approved programs are executed. Unwanted automated changes to system configurations also are prevented.

''''''''' Cancelable Bometrics, which uses an algorithm to protect against theft of biometric data such as a fingerprint. The actual fingerprint is concealed by using a distorted version of it.

Consumer technologies included:

''''''''' Virtual Worlds, enhancing the retail customer experience using virtual 3D technologies.