How Can I Prepare My Ad Campaigns?

You can start and the keywords you'll need to use so that when Google+ for business is launched, all you'll need to do is push a button. The first businesses to get on the more competitive keywords on Google+ will likely reap some rich rewards.

Prepare Content for Your Profile

A Google+ business profile is likely to follow the model of the current Google+ user profile. Have a concise, one paragraph description of your company ready, as well as any company logos and product photos that you would want to add. Make sure that your "About" paragraph contains relevant keywords for your business, just like your website copy does.

If we follow the model of the current user profile, videos will be an option as well. If you don't already have a product or company video, consider shooting one, since this can set you apart from your competitors in Google+.