If you've tried it out for yourself, you'll know that making your way around Google+ is a simplistic, uncluttered experience compared to that of Facebook.
Back in July, Google promised that business profiles and features would be coming later, and as we get a little closer to when they are supposed to be announced later in 2011, it's time to position your business to take advantage in advance.
What's Coming for Business in Google+?
Google is preparing Google+ for businesses, as , explains in the video below. Rich analytics and the ability to connect to AdWords will be among those features.
Advertising will likely happen when Google rolls out business features, as Oestlien has stated that AdWords will play a part in the new business features. The ability to extend an existing advertising campaign into Google+ where you can target your client's interests will be invaluable. This will also extend Google's ability to advertise to local users for businesses that only offer services within a specific geographic area, exactly as you can on Facebook.