The Millennial

This gives us a profile of someone who wants to be connected all of the time. Wants to be able to run everything everywhere and wants consistency in experience, but variety in execution (so they get the best of commonality and individuality). But, like prior generations did, they will likely group around designs (much like they now appear grouped around Apple), but likely won't like designs favored by their parents (showcasing a long-term Apple problem). And, based on Lauren as an example, they have way too much energy.

Intel Windows 8 Showcase

Intel is clearly positioning the Windows 8 offerings against this millennial audience. Products that have substantial breadth in terms of applications compatibility yet still provide very slim designs and long battery life.

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