While many other camera apps for iOS write their images directly to your device's Camera Roll, Pris takes a different approach. It maintains its own little independent library, but lets you send choose when you want to export an image or video to your Camera Roll. (Keep in mind that also means that if you delete Pris from your iOS device, you'll lose any videos or images you haven't offloaded.) You can also delete images you aren't satisfied with by tapping the trash icon. Both emphasize the idea of picking your best photos and videos before sharing them.

Speaking of sharing, Pris currently sports integration with only a single social network. Given the square aspect ratio of its default shooting mode, you'll probably guess correctly that it's . Tapping the Instagram button below any photo will prompt you to launch the service's app on your device, and it will automatically load in the photo in question.

Pris is $2 at launch, but will jump up to $4. It works on any iPhone 3GS, iPhone 4, iPhone 4S, or fourth-generation iPod touch running iOS 5 or later, as well as on the second- or third-generation iPad in compatibility mode.