Facebook Acquisition Points to Future of More Phone Tracking

06.05.2012
Facebook is likely to take its location-sharing feature further and recommend you connect with new people in the real world following its acquisition of Glancee, an app for finding others nearby who share the same friends and interests as you.

It's another move to beef up the online social network's mobile offering and follows close on the heels of its $1 billion purchase of Instagram. And while Facebook has shut down the app, the company now owns its technology and has hired Glancee's three founders, reports .

Facebook's mobile app already lets you check-in to places, but by bringing Glancee -- a location app for iPhone, Android, and Facebook -- into the fold, the company appears to be looking to do something similar for its mobile platform to what it already does for its digital platform.

There are pros and cons to apps like Glancee.

Because they rely on real-time data, they have to do a lot of communicating with cell phone towers and as such, they can suck away your smartphone battery life pretty quickly.

And a lot of people have with strangers. Obviously, Glancee users wanted to do that sharing or they wouldn't have been using the app. If the technology gets baked into Facebook, one has to assume that the social network would make any such location sharing opt-in only, considering that privacy is an issue that users seem to constantly complain about.