The application is also integrated with EMC's Documentum content management repository so users can take advantage of content there, the company said.

Melissa Webster, an analyst for IDC in Framingham, Mass., characterized the product as a great example of how content management companies are responding to the need to serve a broader constituency in the enterprise. There is customer demand for tools that non-technical employees can use that have role-specific user interfaces into the content management system with just enough functionality for the needs of a particular user, she said.

IDC released a report recently naming EMC as the leading content management vendor, based on $362 million in software revenues in 2005. This was a 14.8 percent growth over the previous year, whereas the overall market grew 9.6 percent, Webster said.

Pricing for Page Builder varies based on the number of users and number of assets, but the typical price to buy the Documentum repository and software as a package is US$250,000 to $300,000, Ptacek said. EMC does not release prices of the individual applications. The software is scheduled to ship in the fourth quarter.