EMC unveils content management for novices

12.09.2006
Continuing its expansion into content management, EMC Corp. announced Tuesday a web content management application geared toward non-technical users.

The application, EMC Documentum Page Building, is a new member of a family of products from Documentum, which EMC acquired in late 2003.

According to Lubor Ptacek, director of content management marketing for EMC, Page Builder provides a simple user interface for managing site structure, pages and templates that delegate site management authority to groups within an enterprise while adhering to centralized policies and rules.

Olivier Naimi, director of web strategies for San Jose-based BEA Systems Inc., said his organization has a very large, very broad user community with different levels of technical skills, and that some users are "frightened and less at ease" with applications such as Documentum Web Publisher. "This tool will definitely fit in very well." While there are other tools for the front end, such as Macromedia Inc.'s Dreamweaver, they are lacking hooks into the content management system, he said.

Page Builder is based on XML, not just for the content but for the navigation elements themselves, which makes it easier to programmatically manipulate and reuse them, Ptacek said.

Other new features include easier site view and editing capabilities and support for Macromedia Dreamweaver templates, the company said.