Firstly, Apple makes money from handsets, which no longer sells. Secondly, Apple makes money from apps -- far more per app than any other platform, and far more apps. For example, last year Google earned about $102 million from apps sales, while Apple .

Apple's iOS is -- 2.3 times higher.

App developers point out that iOS is than the Google Android platform, and presumably other competitors as well.

The success of iOS devices thus far is nothing compared with what's coming. One report says Apple has ordered two manufacturers to build enough iPhone 5 handsets to sell . The new phone is expected to launch in August or September.

A study coming from the Yankee Group next month finds that about next time they buy a phone.