The biggest trend in mobile technology right now is the rise of the cell phone app, thanks mainly to the compelling selection of often free software applications on the iTunes App Store.

Apple's TV ad suggests that no matter what you want to do, " ." Thanks to the introduction of great third-party apps, and the convenient App store, the iPhone has become a powerful psychological engine of instant gratification. Of course, other cell phones are following suit with their own stores, development kits and other initiatives to spread the phenomenon universally.

The result of always-available app stores, however, is an acceleration of the instant-gratification trend that has been building for decades.