Schrage: Innovation should be done for its own sake in universities. If you're a business, if you have shareholders investing in that business, innovation for the sake of innovation is waste, just like experimentation for the sake of experimentation. Or as all too many organizations discover to their great horror, sales for the sake of sales can lead to disaster. It looks great for 18 months or two years, and then you discover the crap in quality of the receivables and the customers and the total dilution of your brand equity and brand message as you were chasing after sales. No, innovation should be a means to an end, and it is the mission and the purpose of senior management and the board of directors that governs that senior management to define that strategic intent and do oversight on that strategic intent so that the innovation investments make sense.