The latest guide for applying traceability standards in the U.S., provides minimum requirements and best-practice recommendations for tracking seafood through the supply chain from farms to processors, suppliers, distributors, retailers and foodservice operators. The guide was developed by NFI, GS1 US and U.S. seafood industry companies, and may be applied globally. The following picture, taken from the seafood traceability guide, illustrates how critical events in the seafood lifecycle process are tracked.

Exposing this kind of information to consumers, on demand, seems to be a reasonable way to allay fears, whether warranted or not, about food safety. It also provides every trading partner in the chain an opportunity to demonstrate their attention to issues including sustainable seafood harvesting and geographic/biologic risks.