Other countries have embarked on similar branding efforts. Programs that have been implemented in Thailand and Vietnam via the partnership of FXA, IBM and regional agencies - in Thailand, Thailand's Ministry of Agriculture and Cooperatives (MOAC) and the Communications Authority of Thailand (CAT); in Vietnam, Vietnam Association of Seafood Exporters and Producers (VASEP) and the Vietnamese State Agency for Technological Innovation (SATI). FYI, FXA Group is a leading provider of enterprise traceability solutions across multiple segments of the food industry.

Japanese regulations require full traceability for domestic beef and for other foods, Japan's Food Sanitation Law requests, but does not require that each operator keep records to identify all their suppliers and customers--a "one-step-back" and "one-step-forward" record. This request is similar to Article 18 of the European Union's EC Regulation 178/2002. However, in Japan this type of record keeping is only recommended and is not compulsory. On the other hand, Japanese regulations do require labeling of the place of origin for fresh food and minimally processed food, not only at retail level but also at wholesale level. However, while origin labeling itself is required, a record-keeping system to verify origin area by providing documentation such as delivery slips and/or invoices is only recommended, not legally required, per the Food Sanitation Law.

Regulations designed to improve food safety in the US are becoming more stringent as food safety incidences increase. The Bioterrorism Act of 2002 requires chain of custody information and product data for the company that shipped the product and for the company that the product shipped to and the Food Safety Modernization Act of 2010 affirms these traceability requirements. Additional voluntary guidelines have been published by GS1 that recommends best practice approaches for identifying and tracking food from farm to consumer sale.