"We are experienced in building solutions around hardware, with usability a top priority," he said. "We have a team conducting user studies to find out how consumers live and work with our products."

The N1 router design also features a network status display, which shows the connection status of different components within the network. Using different icons to represent components provides a clear indication of connection status and allows easy troubleshooting, according to Tong.

Tong said Belkin is also targeting the enterprise space with a keyboard video mouse (KVM): a switch that allows users to control multiple computers using a single keyboard, monitor and mouse. As a patent holder of the technology, Belkin aims to be the leading developer of KVM for business and home users, he said.

Tong said his firm's aggressive plan to expand in Asia is intended to increase overall revenue contribution of Asia Pacific from six percent in 2005 to 15 percent in 2010.

"We have a deep understanding of the behavioral and cultural needs of the Asia market and aim to deliver localized solutions to the Asia market with a fanatical focus on an ecstatic user experience," he boasted.