Belkin entering SME world

10.07.2006
U.S.-based Belkin, known for its iPod accessories and audio visual products, is expanding its product portfolio into the enterprise space with its latest wireless network product.

Applying the 802.11n specification, Belkin's N1 wireless product line aims to provide a speedy access for users. 802.11n is a new specification still in the process of being ratified by IEEE, but its performance have proven to be outstanding as compared to regular wireless , said Eric Tong, VP, Asia Pacific.

The 802.11n provides a data throughput up to 130-140 Mbps, while 802.11g tops out at about 80 Mbps. The specification has also demonstrated a stable and speedy connection with multiple bandwidth-demanding applications, said Tong.

The N1 product family includes a wireless router, notebook card and desktop card, available in Hong Kong starting from mid-July, and a USB adapter card will be available in Q4 2006.

Using multiple input multiple output (MIMO) spatial multiplexing techniques, N1 is able to support multiple receivers and transmitters. He noted tests have demonstrated a stable connection to support up to eight different multimedia applications simultaneously, including VOIP, picture downloads from digital cameras, video streaming, Skype video conferencing and streaming audio.

The N1 is targeted at the SME market segment and thus directly competing with other providers like Linksys and D-Link, said Tong. Despite being a newcomer to the industry, he declared his firm's user-friendliness and slick design is in the market.