"As competing business models for the distribution of mobile content are still being established, there is considerable uncertainty over which approaches are the most successful.

"To ensure Australian content developers have the best opportunity to be successful globally, it is essential that a best practice approach is developed. We can then understand from direct experience what distribution mechanisms are going to be sustainable and yield the best results."

The Export Navigator project is a two-year program and, according to AIMIA CEO John Butterworth, will produce a detailed research report and a 'How-to User Guide' for companies wishing to establish distribution channels in export markets.

Organizations wishing to register for the program can do so at www.aimia.com.au/navigator (http://www.aimia.com.au/navigator).