Australian consortium shops for mobile content markets

16.05.2006
Export Navigator, a new market research initiative, will distribute creative and interactive content in a number of countries to help Australian content producers determine the best marketing channels.

A consortium of companies including the Australian Interactive Media Industry Association (AIMIA), Kukan Studio, m.Net Corporation and Yahoo!7 is behind the project.

m.Net will be in charge of managing the project whilst AIMIA will coordinate the involvement of the digital content industry.

Kukan will help to provision content for handsets used in export markets and Yahoo7! will assist with market access and distribution strategies. The project has the support of AusIndustry, which is providing funding through its Industry Cooperative Innovation Program.

Paul Daly, Export Navigator project chair, said the emergence of mobile networks as a new medium for the delivery of creative and interactive content represents the beginning of a new age of personal entertainment.

"Australian content producers have the capacity and ability to provide world-class content the global market and capitalize on this emerging opportunity," he said.