Apple's Cook on iPad, Asia, Apple TV, and more

20.07.2011

Apple TV continues to doing well. But I don't want to mislead--we still call it a hobby here, and we do that because we don't want anyone to conclude that it's another leg of the stool, because it's not in the size market as the iPhone is in, or as the iPad is in, or that the Mac is in, or the iPod is in. And so we love the product, it's clear that customers love the product. We really got it right when we went to the new Apple TV just last fall. But right now it's still a hobby status that we're continuing to invest in it, because we think that there's something there.

In terms of the non-Apple retail channel, if you take the iPhone as an example--which as you know makes up a large percentage of our business--we have about 115,000 points of sale. And so I feel that we're incredibly diversified. We're selling through carriers, through retail, we're selling through our own stores, through our online store, we're selling through companies that have direct sales forces that sell into enterprise. I think the channel is extremely well diversified. There are still countries where we're still building the channel, so I don't want to give you the view that I think the journey is completed. But in the mature markets, I feel the channels are in good shape, and in the markets where we're putting more and more energy, there's still channel development to do there, but I think it's well understood and under control. So that's not something that I worry about at all, actually.