Chen explains the Xserve also has internal graphics, solid state drive option, and improved energy efficiency. With the latter, Xserve works hand in hand with Mac OS X Server to maximize energy efficiency.

"The high-efficiency power supply of about 89% average makes the most of its energy use. The result is a system that reduces idle power consumption by 19% and delivers 89% better performance per watt than the previous-generation Xserve," he says.

Although there are no exact figures, the executives claim that there are a growing number of businesses, broadcast and production houses and educational organizations that have deployed Macs in the Philippines.

For example, Apple's iWork '09 are being used by businesses because it can run on both the Mac and Windows operating systems. Another Apple software, the Final Cut Studio, is being used by TV stations, the broadcast industry, and film and production houses.

The company officials claim that Apple's multimedia and creative software are used among local media houses, creative and advertising agencies, and specialist firms like retail, architecture, legal, finance, and healthcare (doctors), among others.