Also part of Brainshark's service are reporting tools that let authors see measures of the presentation's reach and effectiveness, and how viewers are making use of it.  Finally, the company has created a set of workflow tools designed around generic applications, such as marketing, and syndicating content to channel partners. There's also a free personal version of the service, called My Brainshark.com.

The new Enhanced Mobile offering is intended to improve viewing for, and reporting on, mobile users of Brainshark-created content. (The product's ) The new Flash-based player lets Android and webOS users receive attached documents, search a table of contents and shift between different sections of the file, for example. The iOS app has been tweaked so it can be invoked automatically, and now offers many of the same features as the Flash player.

Blue Cross and Blue Shield of Florida is using Brainshark to craft presentations to communicate plan information to its 4 million members, and for sales communications and on-demand training for agents and brokers. All these groups are using mobile devices and the health insurer wants to make these tools as accessible and convenient as possible, according to Jep Larkin, director of sales communications for BCBSF.

"Our sales force can now consume Brainshark training presentations anytime, in between meetings, from home, and on the road," he says. "The new [mobile] tracking data will let us see who has viewed our presentations and how much they've watched."

Pricing for the online service, which for business customers includes Brainshark Enhanced Mobile, varies based on the size of the business: small office/home office professionals, typically start at $10 per month, up to $3,000 per year; small-to-medium businesses, run $10,000-$30,000 per year; lLarge businesses, over $50,000 per year.