The code is part of Brainshark Enhanced Mobile, a module targeted at enterprises that want to create and distribute video-like presentations for mobile marketing, training, customer education and other purposes. The presentations can be created using Brainshark's Web-based authoring service from existing content such as imported PowerPoint presentations or Microsoft Word documents. These are then combined with animations (from simple to complex), fade ins/outs, video clips, and voice-over narration.

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The result is a file that can be streamed in various formats to mobile device players or HTML5 browsers to be viewed. The presentations are surprisingly sophisticated, as an . 

"The ability to reuse existing content and deliver it is attractive to enterprises, based on the feedback I have received," says Bill Pray, a research director with Gartner.

According to Pray, the benefits of Brainshark for the enterprise are similar to those of web conferencing, but with a key difference: "This use case centers around on-demand content creation and consumption rather than real-time collaboration," he says.