There is zero chance of Apple attending the Appule show. The company claims that it gains more access to consumers via its Apple Stores than it ever did via trade shows.

Mac Expo was last held at Olympia in 2007, the year that Apple pulled out from exhibiting at the show. In 2008, Apple said it would not participate in the Paris Expo. Then Apple announced that 2009 would be its last year at the largest Mac gathering, the San Francisco based Macworld Conference & Expo.

The company issued a press release at the time, claiming: "Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways."

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