Apple forces new name for London Apple Expo, Microsoft signs up

20.05.2012
Apple has sent legal correspondence to the organiser of a London based Apple Expo warning them that use of the name Apple is a trademark infringement.

However, this hasn't stopped Microsoft booking a stand at the newly renamed Expo that will take place in London this October. This will be the first Mac show to run in London since 2008. The Mac Expo show was last run London in 2007, then renamed Creative Pro Expo in 2008 before ceasing. The Apple Expo show last ran in Paris in 2008.

The Appule Pro User Live Expo will take place at The Barbican in London on 11 and 12 October 2012. According to the website it is "strictly for professional Apple Computer users only". However, the iPad, iPhone and iPod are not forgotten: "Design, print, publishing, audio, video, photo, web. PLUS business applications & specialist products. PLUS iPhone, iPad, iPod for business - all under one roof for two days," states the website.

Tickets will go on sale in June. Subscribers to Macworld can apply for free admission to Appule.

The show can't be called Apple Expo because Apple has sent legal correspondence to organiser Indigo Media, warning of potential trademark infringement, according to .

Microsoft is said to be planning to showcase its Office for Mac products at the Appule show, which may suggest that a Mountain Lion enhanced update to the Office suite is in the pipeline before October. Microsoft is also said to be working on Office tools for iPad and iPhone, which it may be planning to demo at the UK show.