Apple has made some helpful course corrections, however.

In late September, Apple changed the App Store so that . Fewer bogus reviews for users to wade through might improve the buying experience for people looking for clear information.

Developers rejoiced when Apple , only apps in development. But customers say they would appreciate more transparency from Apple, as well.

"I wish Apple would include apps like ," says Karen Gee, referring to an app that Apple because it supposedly . The move irritated a lot of Apple loyalists like Gee. "Apple risks iPhone users defecting to other phones for the functionality they desire," she says.