Besides the discrete and mobile GPU businesses in which AMD has not been present before, the chipmaker expects to get an opportunity for growth in the consumer segment. Ruiz claimed ATI had a strong position in phones handsets, as well as digital television. "This will help AMD to take the computing technology and graphics capability all the way down to handheld devices and enhancement of digital television technology," the company chairman said.

As the first fruit of AMD-ATI joint effort he mentioned the previously announced Fusion technology which represented a new type of computer microprocessors combining a CPU and a GPU in one chip. He also said that AMD would not prevent other graphics chipmakers from developing products for its platforms. "We are hoping and encouraging Nvidia to continue to develop products because we will not artificially prevent them from participating in our ecosystem," he said.

The AMD chief did not provide any further details on the products and technologies the combined company was going to introduce in the future.

"Over the next few weeks you will hear more clarification of what the new company is," he said.

In Russia, where the AMD's chief arrived in the end of the last week he met the company's local employees, largest accounts and government officials including Valentina Matvienko, the governor of Saint Petersburg.