In servers, according to the company chairman, AMD is not planning the creation of any formal alliances to promote its server platforms like Intel and its partners did a year ago with the Itanium Solutions Alliance. After obtaining large accounts like Hewlett-Packard Co., IBM Corp. and Sun Microsystems Inc., AMD got together an informal "group of friends" that meets twice a year for discussions with end-users.

"The alliance on Itanium is a desperate attempt to save a failed architecture," Ruiz said.

Regarding the overall competition with Intel, AMD's chairman mentioned the importance of a free access to the market. "The one thing which is important and perhaps is not understood well in some areas of the world is how important it is that Intel's illegal business practices be stopped so that our products can continue to gain based on their own merit of value, performance, etc.," he said.

According to the AMD's Russian representative office chief Alexandre Belenky, even now some OEMs in Russia feel quite a strong pressure from Intel. "We hope that the lawsuit we filed in the United States and the legal actions performed by the European Commission will lead to the real disengagement of the market and the advent of a fair competition," Belenky said.

Ruiz's visit to Russia happened less than a week after AMD had completed the acquisition of graphics chipmaker ATI, and the chief of "the new AMD" spent a large portion of his time promoting and explaining the outcomes of the deal, which according to him in one form or another had been outlined in the company's strategy several years ago.