African mobile apps on the rise, but challenges remain

27.11.2009

"Internet access is more affordable and faster, meaning tools are more easily accessible, [it] takes a shorter time to download tools updates and Web conferences are now easily available," said Phares Kariuki VMware product manager, Westcon Africa.

With the increase in the number of developers, Africa has been left to address challenges such as expanding market channels with proper revenue-sharing models.

"One of the challenges in Africa is the lack of a payment platform that has reasonable revenue share with the developers and at the same time charging reasonable fees to the buyer," said Leti Game's Kiriinya.

The route to the market has discouraged many developers, but some applications such as iPhone seem to have an edge.

"Currently, Twitter and Facebook help. That is why some developers have a bias towards iPhone apps," added Kariuki.