Acer plans to launch Windows RT devices in Q1 2013

04.06.2012

Wong made his comments as the PC industry faces sagging sales growth, as well as competition from Apple's iPad. Acer's PC market share has fallen as a result, with the company posting financial in last year's second and third quarter.

The PC industry's struggles have sparked speculation that industry giants HP and Dell could eventually exit the PC market, given that both companies are focusing heavily on providing enterprise services, which can yield higher profits. Last year, HP announced it would spin off its PC business, only to renege on the plan. Dell has also said it is no longer a PC company, but an IT solutions company.

Wong said he could foresee HP and Dell leaving the PC market. "Not because we think we are much better than they are. I consider that we work much harder than they do," he said. He noted that both HP and Dell face the problem of defining themselves, while Acer has committed itself to the hardware business.

"At least for Acer, we are so focused," he said. "We failed on the PCs because of the focus on nothing but market share, and selling. We didn't care about the end customers. We want to solve this problem, and we want to come back. And this is our main turf."

To help Acer make its turnaround, the company is betting big that Windows 8 will revitalize the PC industry, and stated that the OS could help usher a "golden age" of vendors competing to offer innovative products. On Monday, Acer unveiled two new Windows 8 ultrabooks that are built with touchscreens, along with a pair of tablets that come with peripherals.