5 Things CEOs Will Love About the iPhone 4S

05.10.2011

But Freimark thinks Apple will deliver on the capabilities of the technology. Apple's existing iPhone voice-recognition technology--a feature turned on by holding down the home button--is already pretty good, he says. Apple also spent millions last year to acquire Siri, an iPhone app that made CIO.com's list of .

The Siri app hasn't been updated for a year, which probably means Siri and Apple engineers have been working together on this for a while. "There's a good possibility that the right minds are coming together and living up to the promise," says Freimark, adding that it could be the killer app on the iPhone.

(Freimark rightly notes that Siri won't be an "app," rather a feature built into iOS and running across apps. When I fired up Siri on my iPhone 3GS, the app indicated that it will be "going home soon" and presumably won't be available in the future as a standalone app.)

As expected, Apple unified its CDMA and GSM iPhones into a single world phone. This, of course, benefits all globetrotters but especially business executives competing in the emerging global economy.