4. Because Windows 7 cannot upgrade an existing Windows XP installation, Microsoft needs to provide easy transition tools. A copy of Windows 7 and a flash drive or small stack of DVDs needs to move all my data and my applications and my settings to the new OS. This may mean Microsoft needs to send an applications disc with Windows 7.

5. Just for emphasis: If I have to reinstall my applications, Windows 7 will not be a welcome upgrade.

6. If Microsoft does not or cannot accomplish the previous items, then it should not promote Windows 7 as an upgrade and offer it on new hardware only. This will avoid one of the major factors in Vista's failure: It's inability to run well on what people already owned.

7. Fortunately, the Windows 7 user experience is not wildly different from XP the way Vista is. This will make it easier for companies (or households) to have a mix of Windows XP and Windows 7.

8. I like what I have seen of Windows 7, but have yet to hear Microsoft offer a good reason besides "a wide range of improvements" for me to upgrade. If it comes only on new hardware, that's fine. And, yes, some people will then decide they like the new OS and upgrade older machines as a result. But, if Microsoft hopes to sell an upgrade it needs to look at how Apple sells its upgrades.