Goldberg, meanwhile, takes over for interim CEO David Banks, who came aboard after CEO Doron Gerstel departed the company seven months ago to return to Israel.

Goldberg noted PHP's open source status and cited the speed at which open source software brings changes. With commercial software, products are upgraded maybe every six to nine months, while companies like Zend are releasing products on a monthly basis, he said.

"I think there's a disruptive play going on here in software that open source has an opportunity to really add a new dimension to really help enterprise commercial accounts consume software," Goldberg said.

Zend products are offered on a commercial basis, but the company leverages open source technologies. Zend bills itself as "the PHP company."

Goldberg had been senior vice president of worldwide marketing at BMC.