The Zeebo system provides a new approach for both publishers and developers looking to extend their footprint into emerging markets, including:

-Secure 3G wireless distribution of digital content designed to overcome lost revenues from rampant piracy

-Simple, intuitive wireless shopping mall making it easy for consumers to discover and purchase content

-giving publishers and developers direct access to a potential one billion consumers in the emerging middle class

-Shorter development cycle as well as lower marketing costs