Game Creator used Flash Lite to create platform games using pre-constructed tiles and sprites. Milward says within a few days of launching Game Creator users had created 350 Flash Lite games, more Flash Lite games than there were all together previously.

"This really proved to us the concept could work," says Milward.

Since then Instinct has received funding from a Japanese investor to develop Gamefroot. Although initially reluctant to talk about opportunities to monetize the platform, Milward says if games are popular enough Instinct will team with the creator to take the game data and publish it for the Apple App Store, splitting any revenue made.

Milward says game mechanics can be controlled using the SCRATCH programming language, which is taught in many New Zealand secondary and intermediate schools. ICT teachers will be able to create simple games for their classes using the platform, which Milward says will help teach students how to create games and give them a basic understanding of programming.

"I'm not a gaming programmer myself, so me being able to create a game using it was the ultimate test," says Milward.