And Zeus Kerravala, an analyst with Yankee Group, said, "It's a bit of monkey see, monkey do for Microsoft here."

He also noted that he's not surprised to hear that Microsoft is cooking up its own social network or social search site.

"This is an anti-Google move," Kerravala said. "But in my opinion, Microsoft has become a fast follower, not an innovator... They might come out with an interesting take on social, but again, it may be too late."

Tulalip (pronounced Tuh-lay-lup) is the name of a group of in Washington state. Microsoft is based in Redmond, Wash.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at Twitter , or subscribe to . Her email address is sgaudin@computerworld.com.