"Google is an engineering company and by nature it would be predominantly engineers," Enderle said. "However, a firm made up predominantly of engineers would lack the skills and depth the company would need."

"Google already is excessively engineering-focused which is part of why they haven't been able to avoid [angering] governments, and why their image is declining," he said.

Others think Page just might be able to inject exactly what Google needs -- a dose of excitement and innovation.

"As a co-founder steeped in engineering and innovation, Page is the perfect type of CEO for a company looking to recapture its startup mojo and compete in a predominantly -driven marketplace where speed in engineering matters more than generating investor buzz," said Brad Shimmin, an analyst with Current Analysis.

"Page can engender a true sense of unity and leadership where previously there was confusion and even infighting between the founders and their appointed CEO, Eric Schmidt," he said.