Yes indeed! Advertisers will be able to push content to your smartphone or tablet, so you get the groovy cola game or coupon for pizza while the commercial is still smacking your eyeballs. It's everything an adman could want: Immediacy, reach, frequency, personalization, monetization and a whole bunch of other -ations that may or may not have anything to do with "making television more social, engaging and personalized."

Doesn't that make you want to run screaming into the night? It made Yahoo want to spend $27 million.