2. They turn off other advertisers. If you've ever been on an ad sales call in the technology world, you know it's a deal-killer if you demo a site and its covered with ads for baby coupons and cigars. How many potential Facebook advertisers want to have their brands placed below spots for "$26,383 Stimulus Checks"?

Really, I'm fine with Facebook's tacky ads for animated profiles, and for dating sites for fortysomethings. I should probably click on those. But the stimulus check ads send a different message to everyone who sees them: Facebook is for suckers.