Here's what companies are doing:

+ creating new bottom-up app feedback loops, partly to identify, evaluate and spread the word about catalog apps, but also to capture user-driven app ideas.

+ forging new relationships with key software suppliers, to sync enterprise requirements and schedules with those of the vendor; one new option: negotiating for access to the vendor's source code to create custom changes, and speed mobile deployment.

+ reprioritizing application development and spending, away from PCs to new mobile operating systems, and to integrating them with backend systems.

+ devoting more time, money and expertise to designing highly-usable touchscreen UIs for these next-generation mobile enterprise apps.