What Apple's executive reshuffle means for the products you use

31.10.2012

Cue has his work cut out for him in dealing with these two, but he's probably the right person for the job. The major complaints for both Siri and Maps seem to be more focused on the service aspect than the software itself. In my , I found that the Maps app itself is well designed, with the failures residing mostly in the data that Apple had at its disposal.

Given Cue's experience in dealing with services--and especially in arenas where Apple partners with other companies, such as publishers, music labels, studios, and so on--it seems likely that we can expect to see both Siri and Maps improve their capabilities going forward. CEO Tim Cook said that Apple has already spent time and effort to bolster Maps, and that it won't stop "until Maps lives up to our standards."

Expect to see reliability at the top of the list as well. While iCloud , the service's integration with Apple devices and its non-existent price tag have made it hugely popular; Apple's latest tally pegs iCloud at 200 million users.

Nestled deep in Apple's Monday announcement was this tantalizing nugget: