"Except for setting up the original tests, it was rolled out with no IT involvement. They have enough on their plate," Clark said.

However, there are definite benefits to working closely with IT, especially when integrating the product catalog.

"WebSideStory could find the data by crawling the site, but working with IT will make it easier and you will probably get more information," Aldrich said.

Active Ranking and Active Navigation are available now. Users must have HBX analytics starting at US$15,000 per year and search starting at $40,000 per year. The Active module is an additional $12,500 per year.