VMware Going 'All In' with BYOD

11.05.2012

VMware turned to an acquisition it made last year, Socialcast, for help. Socialcast offers companies an enterprise social network platform similar to Facebook. Since nearly all VMware employees are already on Socialcast, Egan decided to use the social network to grease the BYOD wheels.

VMware employees use Socialcast to communicate and collaborate with each other: 73 percent of questions posed on Socialcast receive an answer. Of these questions, 57 percent are answered in one hour, 91 percent in 24 hours. The average question receives 4.2 responses.

Employees lit up Socialcast as they worked through the , says Tim Young, vice president of social enterprise at VMware. They passed along carrier information, such as when AT&T was running a special or T-Mobile was offering a package with unlimited data.

"The self-help took a huge burden off IT," Young says. "BYOD is one of the biggest use-cases for Socialcast."

The tide turned from complaining to acceptance, adds Egan. "For a broad deployment, it's just invaluable," he says. "Be it Socialcast or some other tool out there on the market, I would recommend [a social network] to my peers to ease the transition."