In a blog post, it is only asking for a "rate increase of a couple pennies per day, per subscriber." Viacom argues the new fee is reasonable given the popularity of Viacom content among DirecTV subscribers. The top channel on DirecTV is Nickelodeon and at any given time about 20 percent of DirecTV subscribers are watching Viacom content, according to .

New Trend

Disagreements between cable providers and content companies are all the rage right now. Dish, another satellite provider, dumped AMC Networks from its lineup in July over contract disputes including channels such as AMC, IFC, Sundance, and WE tv. That means Dish subscribers may be out of luck when the popular show Breaking Bad returns for a fifth season on Sunday. AT&T also had a dispute with AMC in July, but the companies were able to resolve the disagreement without disrupting service for AT&T U-Verse customers, according to .

DirecTV's previous agreement with Viacom expired Wednesday.

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