Not everyone is happy with the new TOS. Blogger Rax Lakhani complains that Facebook violates its own rule against creating pages for others without authorization when it allows fan pages devoted to various brands.

Schnitt said that Facebook only takes action when a company complains. "Most of the time, they like having a viral fan base."

Another rule, against using a profile (versus a page) for commercial purposes, is intended to shortcut spamming, said Schnitt, not to prevent an individual occasionally using the Share This option to inform friends of a discount, coupon or other opportunity offered by his business.