According to Norwegian Consumer Council senior advisor Torgeir Waterhouse, Apple shows little, if any will at all to adjust its lock-in policies.

"It seems clear to us that iTunes intend to continue their unfair practice of using the DRM as lock-in technology under the cover of being a copy protection-only scheme. The position they're signaling now is the direct opposite of the consumer-friendly attitude Steve Jobs put forward in 2002 when he told MacWorld that "If you legally acquire music, you need to have the right to manage it on all other devices that you own," said Waterhouse.

Waterhouse notes that the second-largest online music store, eMusic, offers legal downloads without DRM. He calls on iTunes to return to the attitude Jobs put forward in 2002. Only then will they fully live up to the responsibility on the DRM issue that comes from being one of the leading companies in the digitalization of our society, according to Waterhouse.

The road ahead for the Norwegian Consumer Council on the iTunes case will be to further study the Apple/iTunes reply and work from there to achieve further improvements in the terms of service.

"Obviously there'll be a lot of work on the DRM issue which clearly is the area where iTunes Music Store is most reluctant to offer the consumers a fair deal. We're now waiting for the Ombudsman's assessment which we expect to fully support the Norwegian Consumer Council on all issues," said Waterhouse.