On the other hand, talking more to the majority of PC users might educate us; just as in the commercial space we're told we should spend more time talking with "the business".

Are the 80-percent of non-tech-

savvy (or tech-apathetic) users a problem -- or the way society is going? Do they need "education" to prevent them harming themselves and others; and how do we tackle the issue without being dismissed as over-sensitive self-promoting geeks?

Or do we leave all that to the likes of Netsafe and retreat into our tech-bubble?